“Embrace the Depot”

Depot by definition stands for ‘a storage space’ or ‘warehouse’.

Office Depot can successfully build stronger brand equity through a 360 degree ‘warehouse’ experience by creating visual continuity across retail display, product packaging, and storage components; by utilizing vertical space with complementary lighting, sound, temperature and visually compelling hangings; by providing interactive, mixed product displays that engage customers and enhance consumer experience.

Office Depot locations Atlanta

Office Max locations Atlanta

Staples Atlanta

[The spectacle] implies some sort of circus or show put on by a few and watched by the masses who stare dumbfoundedly in amusement and amazement. It implies control and passivity, separation and isolation. The "show," in fact, is modern society: "The entire life of societies in which modern conditions of production prevail announces itself as an immense accumulation of spectacles" (Debord, The Society of the Spectacle, p.1). The term spectacle subsumes all the means and methods power employs, outside of direct force, to relegate potentially political, critical, and creative human beings to the margins of thought and behavior. The spectacle then is depoliticization par excellence: "The very principle of the spectacle is nonintervention" (S.I. Anthology, p.45). Mesmerized by the wide array of "diversions" offered by the spectacular society, from goods and services to entertainment and conveniences, human beings stray far from the most critical task: changing the world and liberating everyday life. In the meantime, bureaucratic domination refines and perfects its techniques.
– from Drifting with the Situationist International, Anonymous

There is Such a Thing as Society
The major artistic movements of this century—the futurists, constructivists, dadaists, surrealists—all had a theory of society that guided their explorations. The exploration of the formal structure of language—its signs, symbols, and how these construct and carry meaning—should be the staple diet of designers. Language is a means through which we express our consciousness of ourselves and our relationship to the world; it is our attempts to describe our situation and to think about the future that lead us to search for appropriate vocabularies. Language changes when it is no longer able to express what its users require of it, so unless it is to be of academic interest only, an exploration of language must also take into account the changing consciousness of human beings. It is difficult to comprehend the point of exploring form if it is not related to contemporary problems of vocabulary and the search for meaning. The study of visual form and language is limited if it does not consider the forces of cultural production, which involve a set of social relations between producer and audience.
­— Andrew Howard, 1994.